Demographics are old school. Digital Body Language is the new frontier.
Successful marketing requires a deeper understanding of your targets’ motivations and desires. For example, 76% of marketers believe they know what their customers want in terms of social media content and interaction, but only 34% have actually asked those buyers (e-Strategy Trends). How well do you know your targets. Do you have a way to discover their unique qualities beyond the usual “title and company?”
Learn How: Focusing campaigns driven by segmented data
Get a clearer picture of who is involved in the buying process. See key questions and targeting best practices. Create a targeting blueprint that works.
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