Demographics are old school. Digital Body Language is the new frontier.
Successful marketing requires a deeper understanding of your targets’ motivations and desires. For example, 76% of marketers believe they know what their customers want in terms of social media content and interaction, but only 34% have actually asked those buyers (e-Strategy Trends). How well do you know your targets. Do you have a way to discover their unique qualities beyond the usual “title and company?”
Learn How: Focusing campaigns driven by segmented data
Get a clearer picture of who is involved in the buying process. See key questions and targeting best practices. Create a targeting blueprint that works.
Eloqua, a wholly-owned subsidiary of Oracle, is the leading provider of modern marketing automation and revenue performance management software that helps ensure every component of marketing works harder and more efficiently to drive revenue. Eloqua’s software is now the centerpiece of the Oracle Marketing Cloud. Companies across a wide range of industries rely on Eloqua’s cloud-based software, professional services and education programs to help them automate marketing processes across multiple channels, target and nurture prospects and deliver highly qualified leads at a lower cost to sales teams. For more information, visit www.eloqua.com, subscribe to the It's All About Revenue blog, call 866-327-8764, or email firstname.lastname@example.org.
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