Learn How to Improve Lead Quality & Increase Conversions
Lead scoring provides an objective measure of lead quality by assessing buyer fit and behavior. Scoring helps to ensure that only the best leads get passed to sales while those that are not sales ready, are nurtured and cultivated.
ABOUT ELOQUA Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycon and National Instruments. For more information, visit www.eloqua.com, subscribe to the It's All About Revenue blog, call 866-372-8764, or email firstname.lastname@example.org.
The Grande Guide to Lead Scoring covers the following:
The fundamentals of successful lead scoring
The keys to getting started quickly
Lead scoring best practices & case studies
Recommended tools and technologies
Companies that implement lead scoring see better conversion from lead to
opportunity, increased close rates and tighter alignment between sales
and marketing. Download this guide and learn all about lead scoring in
the time it takes to drink your morning coffee.