Learn How to Improve Lead Quality & Increase Conversions
Lead scoring provides an objective measure of lead quality by assessing buyer fit and behavior. Scoring helps to ensure that only the best leads get passed to sales while those that are not sales ready, are nurtured and cultivated.
Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycon and National Instruments. For more information, visit, subscribe to the It's All About Revenue blog, call 866-372-8764, or email
The Grande Guide to Lead Scoring covers the following:
  • The fundamentals of successful lead scoring
  • The keys to getting started quickly
  • Lead scoring best practices & case studies
  • Recommended tools and technologies
Companies that implement lead scoring see better conversion from lead to opportunity, increased close rates and tighter alignment between sales and marketing.  Download this guide and learn all about lead scoring in the time it takes to drink your morning coffee.