ABOUT ELOQUA Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycon and National Instruments. For more information, visit www.eloqua.com, subscribe to the It's All About Revenue blog, call 866-372-8764, or email firstname.lastname@example.org.
Compelling content is at the core of every successful demand generation engine. Great content that is aligned to buyer stage, provides the best incentive for your prospects to convert and gives you permission to engage them further down the funnel with product information. In this eBook, we provide you with the formula to calculate your return on investment when it comes to content marketing and understand its impact on your funnel.
In this new eBook, you will learn:
The true cost of content marketing;
How to calculate the ROI of content in relation to other paid media;
How to plan and organize your content according to your business goals.
Eloqua now integrates with Kapost!
Check out this video to learn how it's now easier than ever to create and publish content directly to your demand gen campaigns using Eloqua and Kapost.