Forget about the world of branding, advertising and the 4Ps. In an increasingly digital world with constantly shifting consumer behavior, marketers need to equip themselves with the knowledge they need to succeed in the real world of marketing.
Download the Real World Marketing Syllabus for collected practical advice from the most well respected marketers working today, on everything from social media and content marketing to demand generation and SEO.
ABOUT ELOQUA Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycon and National Instruments. For more information, visit www.eloqua.com, subscribe to the It's All About Revenue blog, call 866-372-8764, or email firstname.lastname@example.org.
The Syllabus covers the following:
Corporate Branding in a Social World
The Content Marketing Revolution
Generating and Managing Leads
The Packaging of Data
The Role of Search in Sales Cycles
The New Mathematics of Marketing
"Consumers seek advice from trusted friends - and marketers, sales people and corporate websites are not in the peer network."