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How Marketing Can Help the Sales Team Win
The best marketing organizations in the world are measurably helping sales to improve their interactions with prospective buyers by making sales readiness a top priority.  With these sales enablement efforts, they are achieving shorter sales cycles, higher lead conversions, and higher quota achievement. 

Download the Grande Guide to Sales Enablement and learn why marketing should provide sales with:
  • Prioritized leads based on buyer fit & behavior;
  • Relevant behavioral data summarizing prospect interests;
  • Easy-to-use technologies to track their hottest prospects;
  • A library of content and assets to build trust along different stages of the buyers’ journey.
Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycon and National Instruments. For more information, visit, subscribe to the It's All About Revenue blog, call 866-372-8764, or email
What is Sales Enablement?

IDC defines sales enablement as “The delivery of the right information to the right person at the right time and in the right place to assist in moving a specific sales opportunity forward.”  Who is in a better position than Marketing help with that?
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