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ARE YOU A BIT… FUZZY… ON HOW MARKETING AFFECTS YOUR COMPANY'S GROWTH?
High-performing companies don't settle for getting "lucky" with marketing. A new report from Aberdeen Research, "Revenue Performance Management: Demystified," shows how successful companies implement RPM for better forecasting, acceleration of leads from contact to close and the ability to prove marketing's impact.
And many companies already have some of the pieces in place.
"In fact, many marketers are implementing RPM today, albeit incrementally or piecemeal. Organizations using RPM can optimize interactions with potential buyers and deliver more accurate forecasting of marketing outcomes in the process." –Revenue Performance Management: Demystified, Aberdeen Research, May 2012
What it shows:
Best-in-class companies are far more likely to have an RPM strategy in place
They are 71% more likely to apply marketing metrics to specific campaigns, improving their ability to promote good initiatives and halt poor ones
They are 65% more likely to use marketing automation software
Gain clarity and control over how marketing drives growth.