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This is not your usual before or after research study. It’s before and after.

Oracle Marketing Cloud has partnered with Edison Research to conduct a study with end consumers. Our goal? To find out what over 1,000 respondents are saying about how they plan to shop, and how they will actually shop this holiday.

This is Part I of the study. Download to find out what respondents are saying about:
  • when they plan to shop and how much they plan to spend
  • how they use mobile devices for holiday shopping
  • how they find out about holiday sales and coupons
  • and much more!


Part II of the research study will reveal actual consumer shopping behavior. Stay tuned for the launch in Q1 2015!


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