Getting Started with Social Selling A Guide for Sales and Marketing
The average B2B opportunity has 5.4 decision makers involved. And most of them use social media to make a purchase.*
One to one contact has become one to one to one to one… The only way to close deals faster these days is to influence as many extended networks through as many multiple contact points as possible. This guide created with LinkedIn explores how global companies such as PayPal, Pitney Bowes, Concur, Lenovo, and Crowe Horwath are reaching more important contacts than ever.
1DemandGen 2013 B2B Buyer Behavior Survey
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