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The CMO Solution Guide to Leveraging New Technology and Marketing Platforms Webinar

Join us for a 30-minute webcast:
The CMO Solution Guide to Leveraging New Technology and Marketing Platforms Webinar

Wednesday, June 10, 2015
10AM PST / 1PM EST
As CMOs work to satisfy the demands of Wall Street and Main Street by driving a seamless customer experience across all touch points, their digital marketing technology road is full of speed bumps and potholes.

Enter the The CMO Solution Guide to Leveraging New Technology and Marketing Platforms, a much-needed travel guide for the journey to Modern Marketing.

Join Steve Olenski, Sr. Content Strategist & Sr. Writer for Oracle Marketing Cloud, Michael Williams, CMO of Grand Prix of America, and Jonathan Margulies, Managing Director of the Winterberry Group to learn about the five solutions that can guide CMOs down the technology road to success.

Hear compelling survey findings from over 100 CMOs and marketing leaders.

Learn about the 5 Solutions that can guide CMOs down the road to success.
1. Be the Customer Champion Every Step of the Way
2. Become BFFs with Your CIO
3. Co-design the Optimal Customer-Driven Technology Roadmap
4. Rethink Your Marketing Organization and Processes
5. Establish a System for Continuous Improvement


Bonus: Register today and receive the The CMO Solution Guide to Leveraging New Technology and Marketing Platforms.

EVENT ENDED
MORE ABOUT OUR SPEAKERS
Steve Olenski
Sr. Content Strategist/Sr. Writer
Oracle Marketing Cloud

From being named one of the Top 100 Influencers In Social Media and a Top 50 Social Media Blogger a few years ago to most recently being named one of the 26 Content Marketing experts to follow in 2015, Steve has established himself as a well-respected influencer in the marketing, advertising and branding space. A regular contributor to Forbes and Huffington Post, his work has also appeared in Business Insider, Social Media Today, Marketing Land, Ad Age and Ad Week to name a few. His writing and content skills are on display on a daily basis in his role as Sr. Content Strategist/Sr. Writer for the Oracle Marketing Cloud.
Michael Williams
Chief Marketing Officer
Grand Prix of America, Formula 1

Widely known throughout the industry as a driven leader with a passion for truly great marketing. Michael is an energetic “Brand Storyteller” with a hallmark career that has been grounded in building and defining brands that leave an indelible imprint.

He currently serves on the North American Board for the CMO Council, the Governing Body for the New York CMO Collective and the board for the International Marketing group “Peer 100”. He has been recognized for overall creative excellence with numerous national awards, has taught as an adjunct professor at multiple universities and is currently on the Leadership Council at Seton Hall University. Additionally, Williams served on the Juvenile Diabetes Research Foundation, the John Wooden Classic and the Special Olympics of Southern California boards as well.

Williams attended The University of North Carolina and completed the prestigious Stanford Graduate School of Business Executive Program.
Jonathan Margulies
Managing Director
Winterberry Group

With an extensive background in strategic communications and executive-level advocacy, Jonathan Margulies leads the development of Winterberry Group’s research and thought leadership initiatives—including its popular series of white papers, economic analyses and working collaborations with industry and trade associations around the globe.

Mr. Margulies sits on the Interactive Advertising Bureau’s Data Council, and his perspectives have been published or cited by nearly all major industry trade publications. Prior to joining the Firm, he served as communications director for the Sergeants Benevolent Association, a 10,000-member organization of New York City police supervisors. Earlier, he held positions in marketing, public relations and digital media at British Airways USA, Burson-Marsteller, Hill & Knowlton and the New York Mets baseball club.

In addition to his work at Winterberry Group, Mr. Margulies oversees the delivery of pro bono consulting services to New York-area non-profit organizations as an account director with the Taproot Foundation. He received a B.S. in economics, with a concentration in management, from the Wharton School of the University of Pennsylvania.
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