Oracle Marketing Cloud
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Lead Scoring

Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, but it also helps marketing and sales professionals identify where each prospect is in the buying process. The process of defining lead scores also improves alignment and collaboration between marketing and sales teams.

Learn how to create your own lead scoring model.
Get to the next level with advanced lead scoring.
Review best practices of Modern Marketers.

Oracle Marketing Cloud is your single source of award-winning solutions for cross-channel, content, and social marketing with digital advertising management and the big data you need to run it all.

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