Oracle Marketing Cloud
Making Sense of the Marketing Technology Landscape
Executive Summary
Consumers have extensive information to make decisions and no longer engage in linear purchasing journeys. They expect marketers to know who they are online and offline and deliver the right message at the right time on their preferred device.

Marketers provide disjointed customer experiences, have silos of data, and are overwhelmed by technology options because the marketing landscape is so complex.

Marketers need an open platform with technology that ensures data accessibility, supports cross-channel marketing, drives topline revenue, and delivers ROI.

Learn how and why:
  • The context for marketers has changed dramatically.
  • Multiple problems are holding marketers back.
  • Marketing technology choices are critically important.

Find out what you need to consider by
Making Sense of the Marketing Technology Landscape

Oracle Marketing Cloud is your single source of award-winning solutions for cross-channel, content, and social marketing with digital advertising management and the big data you need to run it all.

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