Data management and activation get you from personas to personalization.
Marketers want to really know their customers. And they ask a lot of questions like: Who are our customers? What attributes define them? Which products are they in the market to buy? What might they buy next? How can we reach more of them?
All this can seem complex if you’re working with data silos. If you want to truly understand your customers, you need to consider a data management platform (DMP) to collect and activate all your data across campaigns and channels.
Check out this video to see how your friend and marketing peer, Modern Mark, continues his journey by tackling marketing data. Watch him use data management and activation to create more meaningful customer interactions.