The Age of Brand, Agency & Customer Collaboration

4 Keys to Success in Translating Marketing Visions Into More Engaged Customers

Modern Marketing Challenges & Practices for the Digital Era

The Gap Between Vision and Execution
Almost 40% of marketers say their organizations aren’t highly effective when it comes to collaborating with brand/agency counterparts to translate a marketing vision into a targeted cross-channel program. Read the findings in this report.

Role, Responsibility, and Collaboration Challenges
    • 60% of brand/agency executives say their roles and responsibilities have changed significantly over the past two years.
    • 48% of marketing executives say evolving brand and agency roles are making successful collaboration more difficult.

Read The Age of Brand, Agency & Customer Collaboration: 4 Keys to Success in Translating Marketing Visions Into More Engaged Customers.