More Innovation. Bigger Budgets.

What’s the bottom line on the bottom line? Marketers must take ownership of accountability with one eye on innovation and the other on the bottom line. According to Econsultancy research, 52% of responding companies surveyed will increase their marketing budget in 2016.

See how marketing organizations are investing in innovation:

  • Six-Year Trend Overview
  • Marketing Budget Plans for 2016
  • The CX Impact
  • Is the Culture of ROI Stifling Innovation?

Read Marketing Budgets 2016.


Marketing Budgets Report 2016 Webinar

Watch the recorded webinar on Econsultancy’s 2016 Marketing Budgets Report as part of the Modern Marketing Actionable Insights Series. Find out the latest trends and how companies are realigning their budgets.