Presented by Edison Research and Oracle Marketing Cloud

We conducted qualitative and quantitative studies of holiday shoppers when consumers are generally in the holiday planning stages and when consumers finished their holiday shopping. Regardless of where you are in your holiday planning, the information in this report can help you have a very happy 2016 holiday retail season.

You’ll also get important perspectives like this:

  • The Four Types of Holiday Shoppers
  • Planning vs. Reality
  • How Holiday Shopping Is Changing

“Increased focus on UX year-round-both online and in stores—will deliver big returns for the retailers that get it right, especially as Millennials vote for friction-free experiences with their wallets.”
-Julie Lyle, Chairman of the Board, Global Retail Marketing Assn.

Read Making Spirits Bright.