Bridging the Gap: How to Orchestrate and Personalize the Entire Customer Experience


Webinar Details

Leading brands are defining the next generation of customer experience by delivering accurate, relevant, and more personalized experiences to every visitor who interacts with their brand across web, mobile, and apps. Thanks to the explosive growth of personalization, today’s marketers must innovate quickly to stay ahead of the game. Join us to discuss how marketers can unify email and web orchestration with a strategy that will keep communications relevant and audiences engaged. This webinar will reveal how your organization can:

  • Create a consistent brand by orchestrating email messaging and web experience within the same canvas
  • Optimize the path to purchase and avoid customer abandonment between email and web interaction
  • Connect all of your customer data and create a holistic digital customer profile for more efficient targeting and personalization

Featured Speakers

Kaila Garrison

Director of Product Marketing, Oracle Marketing Cloud

Kaila Garrison leads product marketing for the Oracle Marketing Cloud, focused on Oracle’s Cross-Channel Orchestration and Mobile Marketing Solutions. Kaila is responsible for developing go-to-market plans, content, and messaging, which includes presentations, demos, sales support and training, sales literature, and customer references. Kaila’s background is in Content Marketing, spending several years as the Director of Marketing for Compendium where she was responsible for the overall marketing strategy.

@kailajgarrison

Alexandra Szynkarski

Senior Product Marketing Manager, Oracle Marketing Cloud

Alexandra Szynkarski is the Product Marketing Manager at Oracle Maxymiser. As a strategic marketer, Alexandra is responsible for developing go-to-market plans, content, and messaging for Oracle's Testing and Optimization Solutions. She received an MS in international business administration and has several years experience in product marketing.

@alley_szy

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