FROM CONTENT TO CUSTOMERGenerating Demand with Content MarketingHow a contact becomes a customer can be a long and complicated journey.  Check out this presentation and learn how to align content to lead stages and improve conversion through the funnel with automated lead scoring and nurturing.

This deck also provides a framework for aligning content to buyer stage and provides tips for automating the delivery of content assets and casting a wide net at the top of the funnel to drive inbound leads.
ABOUT ELOQUA
Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycon and National Instruments. For more information, visit www.eloqua.com, subscribe to the It's All About Revenue blog, call 866-372-8764, or email demand@eloqua.com.
This presentation provides:
  • A template for aligning content to buyer stage;
  • Best practices for content types mapped to lead stage;
  • The best channels to distribute content at each stage;
  • Tips for avoiding pitfalls.